02. SEPTEMBER TO 04. SEPTEMBER 2022
ST. MARTIN AM TENNENGEBIRGE | SALZBURG
hay type

Hay, is he liab!

May we introduce: This is the HeiMattl, the silent but very nice ambassador for the HeuART festival in St. Martin. When the wonderful hay figures start moving in the world’s largest parade on September 2, he will be there too. The Heimattl, dressed in lederhosen, a smart neckerchief and a jaunty hat on his head, had already been on the road since the spring at various events in the Salzburg region. Casually he sits on his bench, invites for “selfies” and promotes the HeuART festival and the Lammertal.

Performance of HeiMattl at the Almkäsefest (c)Sylvia Schober
The HeiMattl also inspires the fashion students in Hallein (c)Bezirksblätter Salzburg

How the Heimattl got its name

As a hay artist Anita Höll designed the haymander, it was just – a sweet haymander. It was only through a competition that it received its appropriate name. In co-operation with the district sheets salzburgweit was determined after it and Claudia Schönleitner from the HeuART place Abtenau had the idea that everyone liked best. The HeiMattl expresses in its name everything that makes up the HeuART festival: Thus, it is the attachment to the HeiMat and tradition . The peasant work, symbolized by the hay, is expressed in the dialectical “Hei“. And Mattl? That’s an endearing shorthand for Martin, this year’s venue for the HeuART festival. So a perfect name for the Manderl!

Look what hangs there

But not only the HeiMattl is a new creation of the HeuART festival, also modern posters announcing the festival at the entrances of the four Lammertal HeuART villages St. Martin am Tennengebirge, Annaberg-Lungötz, Russbach and Abtenau were designed. This special challenge was taken up by the fashion students of the Fashion School Hallein, who are known for creative and innovative designs. From the creation of a poster design to the photographic realization, the students came up with a concept that is something to be proud of! The five best ideas were awarded prizes by a jury. “Hay Queen” is the name of one of the winning designs, “Rapunzel” with an impressive braid of hay is another.

Perfectly made up Modesl (c)Bezirksblätter Salzburg
The braid for
The new (hay) hat suits her well! (c)Bezirksblätter Salzburg
Photo shoot for the posters (c)Bezirksblätter Salzburg
ThewinningphotosforthePosterHeuARTFestivalareselected(c)BezirksblätterSalzburg
TheJuryhaschosentheHayARTposters(c)BezirksblätterSalzburg

HeuART is also handicraft to touch

Handg’macht, is the motto of the crafts market, which will be one of the highlights of the HeuART festival on September 2. Herbert Klieber and Walter Grübl, owners of the Salzburg quill embroidery, have taken over the organization of the market: “Everyone helps with the HeuART festival in the village together,” says Klieber, “There we also want to make our contribution.”

In the workshop of Salzburg quill embroidery continues a tradition that is more than 200 years old. In addition to hand-embroidered satchels, which are also professionally restored, there are also belts, bags or badges, among other things, which are made here. Craftsmanship of the highest quality: “So it’s natural that we invite other craftsmen to a high-quality market.”

About 40 businesses and artists are invited, who not only exhibit, but also demonstrate their craft directly at the stand. Thus, visitors will not only experience quill embroidery, but also leather pants makers, sock knitters and chamois beard binders are expected. In addition, taschner, upholsterer, rake and brush binder, saddler, turner and carver or potter. It is possible to watch the production of straw slippers, as well as the fabric printer and much more. Handg’macht just, unique and beautiful.

Fabric print(c)Salzburg quill embroidery
Lederhosen maker (c)Salzburg quill embroidery
Straw slippers are made here (c)Salzburg quill embroidery
Fine handicrafts (c)Salzburg quill embroidery
Feather quill embroidery (c)Salzburger Federkielstickerei
At the turner the chips fall (c)Salzburger feather quill embroidery

Attractive program at the HayART Festival St. Martin am Tennengebirge

The HayART Festival will be held in St. Martin from August 31 to September 2, 2018. You have already read some impressions from the preparations of the festival. What else is there in and around the Lammertaler Fest?

  • On Friday, August 31, DJ Valentiano Sanchez will really heat things up at the Warm-Up Party
  • On Saturday, 01 September, it becomes zünftig with the Lederhosen and Dirndlclubbing
  • On Sunday, September 02, visitors can expect, in addition to the world’s largest hay figure parade, an exquisite craft market, songs and dances by elementary school children, children’s program with play stations, musical entertainment at various tents and booths …

So a colorful program and much more!

Stop by in St. Martin am Tennengebirge for the Lammertaler HeuART Festival 2018. And the HeiMattl is already waiting!

Click here to go to the St. Martin Tourism Association:

Zurück zur Übersicht